Founded in 1942 by Don Julio González in the highlands of Jalisco, Mexico, Don Julio began with a vision to create tequila of exceptional quality and character. Starting with a small distillery in Atotonilco El Alto, González devoted himself to cultivating blue Weber agave and refining every stage of production. His dedication helped establish a new standard for premium tequila, building a legacy that continues to represent Mexican heritage, craftsmanship and the art of tequila making.